Bachelor of Arts in Communication

BACHELOR OF ARTS IN

COMMUNICATION

Program Specification

Program Title

Accrediting Body

PAASCU

Awarding Body/Institution

University of San Agustin

Program Duration

Four Academic Years

Overview of the Program

The BA Communication program is a four years' degree program which is focuses on communication as a field of study. It focuses on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. The program includes a broad range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizatons, and cultures,

Admission Requirement

Admission to the University of San Agustin may be granted to those applicants who present complete and valid credentials and meet the admission requirements of the college or department in which they seek enrollment.

Only Senior High School completers are qualified directly for the college entrance test of the university, provided they submit the following requirements:
-Photocopy of Senior High School Report Card or SHS-SF-9
-One (1) piece "2x2" ID picture
-Entrance Fee (Student Handbook)

Objectives of the Program

The program aims to equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on the media professions.

Program Structure

BA Communication
General Education Program	36
Mandated Subjects	3
Core Courses	21
Required Courses	18
Electives	27
Thesis/Special Project	3
Internship	3
PE	8
NSTP	6
Institutional Courses (Augustine)	12
Total	137 units

Curriculum

Program Outcomes

By the time of graduation, the students of the BA Communication programs has the ability to:

Apply effective communication in multidisciplinary and multicultural teams.
Identify, assess, produce, share, and utilize information and knowledge.
Develop and produce media and communication plans in different formats and platforms.
Conduct communication, media, and social science research and evaluation.
Demonstrate communication management, leadership, and entrepreneurial skills.
Practice responsive and responsible conduct of the profession related to development
Demonstrate the fundamental Augustinian values in relaton to their profession.

Course Description

The curriculum for BA Communication includes general education courses, core courses, required courses, electives, and thesis/special project. Courses that would generate a particular track, concentration, or area specialization may also be offered.

General Education Courses essentially prepare the students for the study of communication with exposure to multidisciplinary courses based on the new General Education Curriculum (CMO 20, s. 2013)

Core Courses provide an overview of the discipline.

Required Courses introduce the student to the subfields of communication. There are two types of required courses: CHED-required courses, which are non-negotiable; and required courses to be identified based on institutional and Program Outcomes.

Electives expose students to various fields of inquiry in the field of communication as well as in the social sciences (e.g., Psychology, Anthropology, Sociology, History, Political Science) and the humanities (e.g., Arts, Literature, Theater) Nine units of elective courses in the new General Education curriculum must cover at least two knowledge domains from the following: (1) Mathematics, Science, and Technology; (2) Social Sciences and Philosophy; and (3) Arts and Humanities. The HEI will be asked to develop these new GE Elective courses based on institutional and program outcomes.

Internship provides the students a hands-on experience in the use of communication in the industry.

Thesis/Special Project enables students to apply research skills, from conceptualization of a research topic to data gathering, report writing, and presentation of findings or production of a creative work. The student takes this course in the final year. HEIs shall implement a six-unit course where, preferably, the first three units will be offered in the first semester to cover conceptualization and development of a proposal, and the remaining three units will be for the second semester for data gathering, analysis, and interpretation, and thesis defense. Communication research, as a distinct subject in the third year, will include the basic concepts, traditions of inquiry, methods, and processes of communication research. Proposal development is not included in Communication Research.

Contact

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