The University of San Agustin – College of Business Administration (Business Administration Department) conducted AdFest 21 on May 2, 2026, from 8:00 AM to 12:00 PM at Hotel Sta. Monica, USA. Now in its 21st year, AdFest continues to serve as a platform for BSBA students to produce television commercials that translate classroom-based learning into practical advertising outputs.
This year’s entries featured 30–45 second TV advertisements developed for Bean There Café and the BSBA Programs, particularly Marketing and Financial Management, showcasing student creativity, communication, and production skills.
In the BSBA Programs Category, AdTeam Llamelo was awarded Best TV Ad, followed by AdTeam Sicabalo in second place and AdTeam Villegas in third place. In the Bean There Café Category, AdTeam Ermita was recognized as Best TV Ad, with AdTeam Palada and AdTeam Pellobello placing second and third, respectively.
For the Best Tagline competition, the BSBA Programs Category awarded “Business Excellence. The Augustinian Way” as Best Tagline, followed by “Your Success Story Begins Here” and “Learn Today, Lead Tomorrow.” In the Bean There Café Category, the top tagline was “Bean There, For Every Moments Shared,” followed by “The Taste That Stays the Same…” and “Where You Are Accepted for Who You Are…”
The Best Director awards were given to Jepoy Llamelo for the BSBA Programs Category and Marianne Ermita for the Bean There Café Category.
The event was organized under the College of Business Administration Programs, led by Academic Supervisor Jessica T. Fadriga, MM, and Dean Dr. Marivis A. Gangoso, CPA, with the support of Shianny Jen Gayanilo, MBA; Ivan R. Duran, MBA; and Lyle Fatima S. Calagsing, MBA.
The panel of judges included Louie C. Pagdato, MBA; Jessica T. Fadriga, MM; Mary Louise M. Gamboa; Martin Fajardo II; and Thea Marie Debuque.
AdFest 21 was made possible through the support of partner sponsors and industry collaborators, including EVERYONE Technologies, Standard Insurance, RCBC, JDM Quarry Services and Aggregates, EVG Commercial OPC, Kumon General Luna Iloilo Center, MJS Iloilo Homes, Jea’s Manokan and Seafoods, Aquarium Cafe and Lounge, Obja-an Petron, John B. Lacson Colleges Foundation, and La Paz Beverage Trading.
The College also acknowledges alumnus Dexel Cayanan for the AdFest 21 publication material design, Hannah Po for the official logo, and the technical team composed of Ivan Duran, Vince Toroy, Paulene Bawiga, Kz Villegas, Jazmin Quimsing, Maryan Alera, and Jason Jaranilla for their support in the successful execution of the event.
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