The Communication Program of the College of Liberal Arts, Sciences, and Education at the University of San Agustin hosted an insightful technical seminar titled “Decoding Digital Data.” The event, held at the university last May 9, 2024, provided attendees with valuable insights into the intersection of artificial intelligence (AI) and digital communication, as well as practical tips for navigating the digital landscape.
The seminar featured two distinguished speakers, each offering unique perspectives on key aspects of digital communication: Dr. Amit Verma, Assistant Professor at the Journalism and Mass Communication Center for Distance and Online Education (CDEO) Manipal University, in Jaipur, India, and Iris Nonato, a business development expert at leading telco Globe, Inc.
Dr. Verma, a renowned professor from India, presented on “Artificial Intelligence and Media: How AI is Creating New Narratives in Communication Research”, which delved into the transformative role of AI in shaping media and communication research. He began his talk with an introduction to AI in media, a historical perspective on AI’s development, milestones in AI relevant to media and communication, AI technologies in media, new research methodologies enabled by AI, challenges in traditional research methods due to AI integration, and the future possibilities for AI in enhancing communication studies. The speaker also addressed ethical considerations in AI usage and the skills needed to work effectively with AI.
Ms. Nonato, on the other hand, gave a talk on “Digital Thumbprint Program”, which focused on practical strategies for digital literacy and online safety. Key points included the importance of reading terms and conditions when signing up for online accounts, best practices for password creation, and the importance of being cautious when clicking on links or sharing personal information online.
“Your information is valuable,” Ms. Nonato emphasized to the audience after her discussion on security. She went on to say that in terms of posting content, it is important to note that “intent is not equal to impact”. She further stressed that, “Everytime you interact, you impact.”
Assistant Professor and AB Communication faculty Gordon Guillergan, in his welcome remarks, shared that “Technology should not be something that we should fear, but embrace. Artificial Intelligence, digital thumbprint, and other digital developments should not replace us or impede with how we go through daily digitals, but we should embrace these developments, and integrate these in our lives take advantage of these developments to make our lives better.”
The technical seminar provided attendees with a comprehensive understanding of the latest trends and technologies shaping digital communication. By equipping participants with knowledge and practical skills, the event empowered them to navigate the digital landscape with confidence and proficiency.
For more information or media inquiries, please contact the College of Liberal Arts, Sciences and Education. –MRB
