BACHELOR OF SCIENCE IN

Business Administration

MAJOR IN MARKETING MANAGEMENT

Program Specification

Program Title

Bachelor of Science in Business Administration Major in Marketing Management (BSBA MM)

Awarding Body/Institution

University of San Agustin

Accrediting Body

PAASCU

Program Duration

Four Academic Years

The Marketing Management program prepares the graduate for careers in marketing, market research advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.

The Business Administration program utilizes an integrated approach to study the interrelationships among the different functional areas of business and examine how the effective orchestration of these different components of business operations can lead to organizational success. At the end of the program, students are expected to appreciate the economic, social, technological as well as legal environments within which all businesses must operate, and possess the basic business knowledge, skills, values, and attitudes to effectively lead an organization and achieve the desired results. It is an interdisciplinary and problem-focused program compromising three integrated elements: core business and management education courses, business administration core and major courses. Each major consists of courses designed to develop the critical thinking and analytical information/communication technology skills, human relation, communication, quantitative and computer skills needed by the graduates to successfully serve as leaders in business organizations. The program also addresses contemporary organizational issues such as global competition, continuous quality improvement, good governance, and the relationship between organizations and various environmental forces which are key components of a global economy. A distinctive feature of the program is that the majority of upper-level courses include a practical project component, offering the opportunity to apply the problem-solving theories and concepts learned in the classroom to real situations. Extensive opportunities are available for students to meet business professionals and gain practical experience.

Effective Academic Year 2023-2024, the following are the Admission and Retention Policies of the respective Academic Programs in the College of Commerce:

ADMISSION AND RETENTION POLICIES 

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION major in Financial Management

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION major in Marketing Management

BACHELOR OF SCIENCE IN TOURISM MANAGEMENT

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

BACHELOR OF SCIENCE IN MANAGEMENT ACCOUNTING

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP (Retention Policy only)


ADMISSION POLICIES

Incoming First Year

  1. A senior high school graduate with general average of at least 80%.
  2. USA SHS Graduates (Class of 2021) are required to enroll only ASF 2 and ASF 4.
  3. USA SHS Graduates (Class of 2022) are exempted in ASF 1, 2, 3 & 4. 
  4. The senior high school graduates from another school will be required to enroll ASF 1, 2, 3 & 4.
  5. Transferring students shall be admitted to the programs provided they should not have three (3) FAILED grades.

PROBATION

A student shall be in probation if:

  1. He/she is a first year student who has obtained a senior high school general average below 80% or
  2. He/she is an old student or transferee having obtained at least one (1) failing grade (5.0) or at least 2 grades of dropped.

RETENTION POLICIES

  1.  A student who FAILS in three (3) subjects (with 3-unit credit each) accumulated during his/her stay in any other school, in the other departments of this University or in the College of Commerce shall not be admitted anymore to any program of the College of Commerce.
  2. A student should finish the course in not more than twelve semesters; two (2) summer terms shall be counted as one semester.
  3. A student with two grades of DROPPED will be counted as equivalent to one grade of FAILURE.

After 2 to 5 years, the Bachelor of Science in Business Administration major in Marketing Management graduates should:
A. Assume supervisory and/or managerial responsibilities within their organization,
B. Pursue graduate studies in business and management,
C. Manage business.

Program Outcomes

PROGRAM OUTCOMES CODE PROGRAM OUTCOMES STATEMENT
PO ACommunicate effectively in English and Filipino with stakeholders the latest development in the specific field of practice both orally and in writing.
PO BPerform effectively and independently in multi-disciplinary and multicultural teams.
PO CPromote "Filipino historical and cultural heritage.
PO DPerform the basic functions of management such as planning, organizing, leading and controlling for sound decision making in business related activities.
PO EApply the basic concepts that underlie each of the functional areas of business (marketing, finance, human resources management, production and operations management, information technology, and strategic management) and employ these concepts in various business situations.
PO FAssess the strategic business environment for economic sustainability.
PO GCreate new knowledge using research and development projects.
PO HApply information and communication technology (ICT) skills as required by the business environment.
PO IInnovate business ideas based on emerging industry.
PO JDemonstrate corporate citizenship, social responsibility, and Augustinian values.

Relationship of Vision, Mission, Graduate Attributes, Program Educational Objectives to Program Outcomes

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