Students from the Bachelor of Science in Business Administration Major in Marketing Management 2 of the University of San Agustin showcased their creativity, innovation, and entrepreneurial skills during Product Fair 2026 held on May 4, 2026, at Robinson’s Place Iloilo.
The event served as a platform for students to present innovative food and non-food products developed through the application of marketing concepts learned inside the classroom and translated into real-world business practice. The fair also functioned as a test marketing venue, allowing students to interact with consumers, gather feedback, and refine their product strategies.
Attended by representatives from the Department of Trade and Industry (DTI), the University’s Innovation and Technology Support Office, product management professors, practitioners, industry experts, parents, and guardians, the event highlighted the students’ ability to respond to current market trends and consumer needs through practical and creative solutions.
Product Fair 2026 reflects the University’s continued commitment to developing future business leaders and entrepreneurs by providing experiential learning opportunities that strengthen innovation, communication, and strategic marketing skills.
SDG 4 – Quality Education
SDG 8 – Decent Work and Economic Growth
SDG 9 – Industry, Innovation and Infrastructure
